Privacy Policy | Chaos Club

Privacy Policy | Chaos Club

CHAOS Privacy promise

At Chaos, we are fully committed to protecting the privacy and security of our customers, Chaos club members and site visitors. Chaos is a registered member of the ICO and we follow the guidelines in accordance with the EU General Data Protection Regulation 2016/679.

For the purpose of the EU General Data Protection Regulation 2016/679, the data controller is Chaos, a company registered in England and Wales under company number 04098096 whose registered address is Charles House, 5-11 Regent Street, London, SW1Y 4LR.


Personal data means any information relating to you that can identify you directly or indirectly, in particular by reference to an identifier such as a name, email address, location data, or an online identifier.

Navigating this page:

1. What data do we collect?
2. How do we collect your data?
3. How will we use your data?
4. Howe do we store your data?
5. Marketing
6. What are your data protection rights?
7. Cookies
8. How to contact us
9. How to contact the appropriate authorities
10. Gifting and Referrals


1. What data do we collect?
Chaos collects the following data:
  • Customer name
  • Customer billing address
  • Customer delivery address
  • Customer email address
  • Payment card details (encrypted, not stored and for payment processing only)
  • Phone number

2. How do we collect your data?
You directly provide Chaos with most of the data we collect. Chaos, as the data processor, collects data and processes data when you:

  • Place an order for any of our products.
  • Voluntarily opt into the Chaos Mailing list.
  • Join the Chaos Club.
  • Use or view our website via your browser’s cookies.

3. How will we use your data?
Chaos collects your data so that we can:

  • Process and fulfil your product order (to meet our obligations arising from any contract entered into between you and us to provide you with products and services that you request from us).
  • Communicate with you in relation to your order / product.
  • Screen our orders for potential risk or fraud.
  • Manage your Chaos Club account.
  • Email you with special offers on other products and services we think you might like.

As part of our legal obligation to you Chaos will share your data with our contracted suppliers in order to process and fulfil your order. Acting as data processors, all contracted suppliers, third parties or contractors appointed by Chaos have completed the Chaos Processor Services Agreement.

Chaos share your personal data with third parties to help us use your personal information as descried above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal data here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal data here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout. Our Marketing communication is powered by Klaviyo – you can read more about how Klaviyo uses your personal data here: https://www.klaviyo.com/privacy

Any personal data that is disclosed directly to third party processors are subject to processor’s privacy policy.

4. How do we store your data?
Any personal data stored outside of our third parties infrastructures (such as Shopify) is accessed only through authorised suppliers, employees and contractors. Any personal data held within the Chaos IT infrastructure is only accessible via the firewall protected server.

Chaos will only retain your information for as long as is necessary to fulfil our purposes, including the purposes of satisfying any legal, accounting or reporting requirements. The criteria that Chaos uses to determine retention periods is determined by the nature of the data and the purpose for which is it kept, the sensitivity of the data and the potential risk of harm from unauthorised use or disclosure.

Chaos ships physical product around the world. We therefore use suppliers that are based outside the EU and the data we collect from you may be transferred to, and stored at, a destination outside the European Union.

5. Marketing
Chaos would like to send you information about products and services of ours that we think you might like. You can do this by joining the Chaos Club, signing up to Chaos News or opting into Chaos News at point of order checkout. In addition to your name and email address we collect your date of birth and country in order to tailor our communications to you. If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop Chaos from contacting you for marketing purposes or giving your data to other third parties used by Chaos.

6. What are your data protection rights?
Choas would like to make sure you are fully aware of all of your data protection rights. Every customer, Chaos Club member or Mailing list member is entitled to the following:

The right to access – You have the right to request Chaos for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Chaos correct any information you believe is inaccurate. You also have the right to request Chaos to complete the information you believe is incomplete.

The right to erasure – You have the right to request that Chaos erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Chaos restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Chaos’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Chaos transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, Chaos will respond to you within one month. If you would like to exercise any of these rights, please contact us.

7. Cookies
Like many websites, we also use "cookie" technology. A cookie is a small data file that we transfer to your computer's hard disk. We do not use cookies to collect personally identifiable information. We use cookies to understand better how you interact with the site and our service, to monitor aggregate usage by our users and web traffic routing on the site, and to improve the site and our services.

By visiting chaos.club with your computer set to accept cookies, you are consenting to the way we use our cookies, both on our Website and via other ways we get in touch with you.

8. Changes to our privacy policy
Chaos keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 15th August 2019.

9. How to contact us
If you have any questions about Chaos’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: info@chaosfashion.com
Call us: +44 (0)2078 219 077


How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Telephone” 0303 123 11113
Website: https://ico.org.uk/concernes/
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

10. Gifting and Referrals

If as a customer of Chaos you are to provide us with someone else's data, for example if you are purchasing a gift card or referring a friend to us - we will collect and process the personal data required to complete the transaction such as name, email address, delivery address and other contact details for your friend.  If you are the recipient of such referral or gift, we will process your data solely to perform the fulfilment of the gift request or referral.